Pakistan has been ranked the lowest and the least competitive country in South Asia as per the Travel and Tourism Competitiveness Report 2019.
According to the report, Pakistan is at 121st number out of 140 countries and has been placed at the bottom of Asia-Pacific Travel and Tourism (T&T) Competitive Index 2019 rankings.
Despite the positive portrayal of Pakistan’s tourism by influencers like Eva Zubeck, the country failed to improve its rankings in the competitiveness report. When it comes to travel and tourism, Pakistan is one of the most beautiful countries in the world. The country has drastically improved after eliminating terrorism from the country. However, there is still a lack of proper facilities, and it needs amendments to infrastructure. If these issues are addressed properly and in a systematic manner, Pakistan might be able to move up the index.
According to the report, in terms of Human Resources and labor market, Pakistan scores well. Pakistan has made major improvements in these areas and is commended for its efforts.
On the other hand, Srilanka and Nepal were ranked 77th and 102nd, respectively. The ranking of India was 34th. Among all the Asian nations, Japan was termed as the most competitive tourist economy in the continent. By far, China remains the largest tourism and travel economy in Asia as well as globally.